Now, I am a full believer in the power of the blog post and even do talks on this – I really do not think you can expect to build a business online without a blog. In fact, I would go as far as telling you that in order for your offline business to flourish, you also need a blog.
YOu can have an ongoing conversation with your ideal prospects by writing and maintaining a blog but a lot of people struggle to believe that they have enough in them to create the content required to keep a blog going.
They wonder what makes a good blog post as though there is a strick formula to follow when really all a blog is, is a representation of your current thinking on topics that may be of interest to the people you want to attract into your world. Your website does all the funky stuff of telling people exactly what you sell and how to get it but your blog gives your business life because it is YOU talking, speaking, telling people what you believe, why you sell what you sell, what is your take on the marketplace and so on.
The best blog posts are those that read like an ongoing conversation with another person.
That is the best thing you can do for your blog and your business.
We live in a world where there is a high level of distrust in business owners – Prospects think you are just after their money without caring anything for them. They stop seeing the person behind the business.
You, as a solopreneur or small business owner, can bring your personality to life by writing blogs on a regular basis. I recommend at least 3-4 times a week though why not start with just 2 and build up from there.
Think about what your people need to know when considering purchasing something from you and start writing posts to answer their question and INFUSE IT WITH YOUR PERSONALITY.
That is what makes a good blog post!
And when you have made this a habit for business growth, then we can get a little more technical about it. What say you?
For right now, just begin.
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Much Amazing Love