I am currently reading a book about copywriting…

And the book talked about ‘qualifiers’

These are words like…

Some

Mostly

Partially

Could

Might

May

Possibly

Like

And how these words kinda limit the power of whatever phrase or claim being made…

For instance…

“This washing powder could get your clothes clean”

As opposed to

“This washing powder WILL get your clothes clean”

Can you see the difference the words make?

And I got to thinking about how you, leader, limit your own awesomeness by using qualifiers to define you.

Too scared to say that you are the best at anything and so, you qualify it…

Someone gives you a complement and you qualify it as though to tell them to take the complement back because you are not worthy…

Too scared to tell people what you are good at, incase they think you are too proud…

Or maybe, you have a false sense of loyalty and don’t want them to feel down about their own lack of ability in this area…

(How does you being great stop anyone else from being great, too?)

You call it humility…

I call it fake!

You are the best you!

And you are the best at YOUR thing!

And your need to downplay yourself is not doing you any favours…

Your people want to work with the best and yet, you hold back from claiming how great you are …

And you come out with statements that make them doubt you…

Because deep inside you are still jumping through the imaginary hoops you think you have to jump through…

Leader, there are no hoops…

You are the deliberate designer of your life!

And so you set the tone!

And the moment you decide to be the best at whatever you want to be the best at…

That is the moment you become the best!

That is the moment you start to instill confidence in your people…

That is the moment when people start to buy from you…

People are drawn to certainty…

Be certain about who you are and what you have to serve them with…

Don’t hold back from declaring the awesomeness of you…

And definitely do not downplay it when someone compliments you!

Get rid of the qualifiers…

Own your greatness.

Please remember.

  1. Your vision is your permission.
  2. You are capable of your calling.
  3. You are much more powerful than you realise.
  4. Yes you can get everything you want.
  5. You are loved. You are enough. You are worthy. You deserve the very best of everything.

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Much Amazing Love  

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