Are you frustated with your inability to focus and speak to ONE person instead of being general and unable to connect with any customers, clients or recruits in your marketing? The result being that no one buys from you, of course!
As an online entrepreneur, you must have heard about the idea of the ‘ideal client’ and maybe you have dabbled here and there trying to figure out who yours is. You, kind of know that you really need to define who it is and yet, there is a part of you that just wants everyone and anyone to buy your stuff!
So, you do your advertising, you make it as general as possible, after all you really do not want to let any potential buying customer out of the net, do you? You say to yourself – ‘I want everyone to buy from me, right?!’
That is the way of the amateur entrepreneur; that is the way of the masses and you know what happens to the masses? 4 out of 5 of them fail within the first 5 years of business!
Of course, this does not have to be your fate! You always get the choice.
I remember starting out in a few of my failed businesses where I never took the time to really figure out what my prospect wanted and how I could hook them in like a fish with bait that they wanted.
I have spent lots of money on pointless advertising to a broad audience wondering why on earth I was not attracting people who wanted to pay money for the service I knew I could provide. And even when it worked, it was not always the kind of people I wanted to work with.
And you know what helped turned it all around?
And then business started to turn around. My property management business became successful, successful enough that I was able to leave my professional pharmacist profession and replace my Full Time (More than Full Time) income in less than 2 years.
This could be your story.
You could get serious and start to learn and apply real, relevant information that will enable you to turn your business around.
You could start using your marketing money in a very profitable way so that you are targeting the right people and inviting them into your business to buy from you.
You could start to feel even more confident about your business, confident about its longevity as you start to see the results from your marketing efforts. Build Marketing assets that can be deployed time and time again for measurable results
You can distance yourself from the masses of entrepreneurs who may or may not have this information but do not apply it and so do not get the results. You CAN be successful quickly in business.
How To Determine Who Your Ideal Customer, Client or Recruit Is – Whatever business you are in, there is a best buyer for you, and targetting them specifically will double your business more effectively than trying to get every single person to buy.
The Different Factors You must Take Into Consideration To Ensure You Are Targeting The Right People – Most People really do not think through this and it leaves their marketing generic and bland.
The One Truth You really Must Take On Board – This truth will change your business outlook. Without this truth, you will remain uncertain and flaky, changing your strategy every other second depending on your mood.
How can you use this in your Facebook Ads & other various marketing methods
How To Take You & Your Business Seriously – Whether it is a book, a blog, a physical shop, whatever – Learn To Get Really Focused in On the people You want to serve with your business. Remember, the more people you serve, the more money you make.
So, if you know you need something to change in your business to enable you to see a profitable return on your marketing and advertising costs, then you had better be on this workshop – Bring your notebook and any questions that you have as I will make sure I answer them.
The Workshop Is On Wednesday, 21st October, 2pm Eastern, 7pm UK
(The recording will be made available to you within 24 hours of the live call)
(Click the button to be taken through to PayPal)
© 2023 Rosemary Nonny Knight.