I was just reading a report from Adestra about what words seem to increase open rates and click throught rates when it comes to setting up your email marketing campaign and here are some of the worst words used and the best words used.
Considering this when setting up your autoresponder series or emails broadcasts can make a huge difference to the responses you get in your business.
Of course, none of these are sure fire ways and depending on your market, it may work better or worse so try things out yourself and see what happens. I must emphasize the implementation because it is all well and good learning everything you can about what does or does not work but really, unless you implement, you will never know what works for you.
Let’s start with the words that seemed to get the worst results
1. Subscription
It seems that people do not want to feel they are being put into a subscription which I suppose makes sense. Most people have become trapped into ongoing payments they did not realize they were paying for and then getting out of them seems too difficult and so they end up wasting lots of money. Annoying!
2. Learn
I wonder why this is the case? Are people no longer willing to learn things? Does it seem like too much work? Who knows but according to Adestra, using the word ‘learn’ in your subject line seems to reduce open rates. Possibly a case of far too much information being sent into inboxes all over the world.
3. Journal
I do a lot of journal-ing but I think in this case, it seems to make people think of those boring industry magazines that call themselves journals in order to sound more intelligent. Again, it sounds boring.
4. Intelligence
Again, it seems like too much information and it does not compel your subscribers to open up your emails.
5. Report
I think this one is just used so much now that people are just bored by it. I use it far too much as well, methinks. I now use words like blueprint and step-by-step plan etc. I think it works better.
OK, those are 5 words that lead to negative results when used in your subject line. As an aside, Pinterest also seemed to get lower open rates but less unsubscribes whereas Twitter seemed to get better results – Who knows why?
Some things in business are just plain weird. Early Bird was another one not to use – Note to self!
And now for some positive result words
1. Thank You
This was a winning one, unsurprisingly. People want to be thanked for things and I suppose there is an element of knowing that it is unlikely that they will be sold to.
2. Topics separated by the | symbol
People seem interested when you separate your subject line by the | symbol. This could be down to the topics in your subject line rather than the symbol itself. It might make them more curious.
3. Golden
I am not sure what context you would use the word ‘golden’ but it does seem to increase open rates or so the statistics say J
4. Breaking
This is another word that works – Possibly in the context of breaking news or something.
5. Order today
This is another phrase that surprisingly seems to work. They do not like ‘early bird’ but they do like ‘order today’. A little crazy and there is no rhyme or reason to some of this in my mind.
OK, so those are 10 words for you. I hope you see that sometimes, none of it makes that much sense so really, you are best just trialing things out and seeing what works for you. There is something to be gained from learning what you can from statistics but when it comes down to it, you have to implement and test your own results by paying attention to what your own people say when they go through your email marketing campaign.
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