Once upon a time, I decided that I wanted to be a runner. Well, not like an Olympic runner. My sights were set considerably lower than that. I just wanted…
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If you’ve ever read a web page, an email, a piece of direct mail, or watched an advert that seemed to speak directly to you – pushing buttons that make…
When you’re writing copy it’s easy to forget that the thing you’re selling is actually a want, not a need. No matter how much you think your prospective customer can’t…
I’ve been thinking about my day job quite a bit recently – as may have been evident from previous articles. To be fair, it’s not really a day job as…
February is a grim time of year in the UK. And if you have kids, there’s probably not much worse than staring out of your window on a cold, wet,…
I mentioned in my previous post that I’m celebrating just over 5 years of being an independent contractor. Though it’s not a huge amount of time, for me it’s a…
At the ripe old age of [redacted] it’s fair to say that my career trajectory hasn’t panned out quite the way anyone would have expected. Certainly not my teachers, who…
If you’ve started posting content to your blog or website, you want to make sure it has the best possible chance of being seen. And in a nutshell, that’s what…
It’s really easy, as your digital marketing strategy develops, to get stuck on the idea that your content needs to appease the search engine gods. As though your writing is…
If you’re wanting to create a strong brand, a powerful sense of identity and purpose for your business; both inside so you have a good sense of True North for…
I was in a meeting earlier this week. I’ll try not to divulge too many details for fear of a) upsetting a client and b) boring you, but as these…
It’s easy once you’re running your campaign to forget about some of the cleanup activities. But what if I told you they could make the difference between breaking even and…
