Email Marketing is an excellent way to connect with prospects and it is also pretty inexpensive to do.
Learning how to make it happen consistently is a key part of growing your business.
The thing is, most small business owners and entrepreneurs do not know how to use email marketing well. They, more than likely, get pretty nervous about sending out emails because they are worried that people will unsubscribe and then they will have no one to send emails to and then their business will fall apart and then … well, nothing!
So, then they send no emails or send them soooo irregularly that they have no growth from the use of email marketing and so they decide that email marketing does not work.
Email marketing does work. It works really well.
So, if it is not working for you, the thing to consider is that you are not using it properly.
And rather than throw the baby out with the bathwater, it may be time to consider how to make it work better for you.
There are many statistics out there to prove that emails, when used appropriately, work (Google it if you doubt me!).
So, tell me, are you ready to discover how to make emails work for you?
And, in terms of all the fairly few unsubscribes you will get, they were never going to buy from you anyway and it costs you to keep people who are not YOUR people on your mailing list…
So, just let them go.
What you want on your mailing list is an engaged crowd of people who like what you have to say and who respond to you when you ask a question…
AND WHO THEN GO ON TO BUY OR AT THE VERY LEAST, REFER OTHERS TO YOU!
When I started doing business, I did not realise the importance of having a list of prospects so for a very long time, I did not build any kind of list and then when I did build the list, I did not send them anything.
I do understand some of the reluctance you may feel about sending emails – To this day, I feel slightly uncomfortable sending emails until I remember that if I can even support one person in reaching their goals then I MUST do the work.
How are you building your mailing list of prospects and how comfortable do you feel sending emails?
Next week, I am starting a course on email marketing and I want to invite you to join in.
Find out more by joining me tomorrow for a FREE call exploring the 7 Myths of Email Marketing and how to write emails that sell. Click here to register for that (only way to get the replay if I send it out) – http://RosemaryNonnyKnight.com/FreeCall