The five key things every prospect wants to know before joining your business opportunity

The five key things every prospect wants to know before joining your business opportunity

You have been to those supremely boring, annoying business presentations that go on and on forever, haven’t you? And maybe as a professional network marketing professional, you have once or twice, seen the glazed eye come upon a prospect of yours.

Or maybe not!

Maybe you have been too nervous to actually do a presentation because you are worried you will put people off.

Well, here is an idea for you…

By the time people get to your business presentation, they generally want you to convince them because they are mostly in already unless you twisted their arm a little too much and they are there just to humour you.

If that is not the story and all you did was make an appointment with them – which is all you should be doing, then here are the five thigns that you need to get across in a maximum of 30 minutes, I would suggest a lot shorter than that so that you can focus on your prospect, not you or your company.

The longer you stay in the world of your prospect, the more likely they are to join you.

Firstly, they want to know what industry it is.

You are in the network marketing industry, or hime business or multil level marketing or whatever you call it. Some will understand what that means and others will not and possibly think of it as a scam. Tell them a story at this point.

Explain how they get their food from the supermarket – how it goes from the person that grows or manufactures it then gets it transported to the national distributor who then sells it to a warehouse who then distributes it to the local stores who then sell it to you. In network marketing, it comes directly from manufacturer usually to distributor – There are a lot fewer links in the chain.

A simple explanation that should not take much longer than a 3 – 4 minutes.

Second, they want to know that the company is going to stick around for a while. Again, keep it simple, this is not the time to go into all the financials of the company. Tell quickly of the managers/owners, how long they have been at it and what their plans are for the future. What is the goal of the company?

Third, they want to know about the products. All they want to know is if there is a market for the product, how easy it is to sell them and maybe a story or two of people using the products and getting good results. Give an overview of the product lines, not a full blown breakdown of everything to do with each product.

Fourth, How will they do it?

It is alright knowing how awesome the above is but unless the prospect can see that it is easy enough for them to do, then they will not sign up. So talk about the training offered to make it super easy. And make sure you do not start doing complicated things that will put prospective distributors off. The training should be explained as being in two parts – 1 – they get formal rtaining on products and sales, marketing techniques. 2 – you will help get the first few distributors. All you need are appointments and you will do presentations to build his or her team.

So, now they feel at ease knowing they will become part of something powerful rather than be left on their own to sink or swim.

And finally, they want to understand the compensation plan. How do they get paid? How much does it cost them to join in? Those are the main two questions people want to know for this section.

Explain quickly the plan and give an example or two of what people have achieved and that is it.

If you want more tips to grow your business then pop on over to rosemarynonnyknight.com/toolkit to claim a free copy of the business growth pack.

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