For the longest time, you have enjoyed your hobby on the side and you have had ideas of potentially making money form it but so far, you have not managed to actually get a real business off the ground.
After all, life is busy, right?
You have too many responsibilities to follow after silly dreams, don’t you?
So what that each day, you get a little more disillusioned with your life as it is?
Yes, I know you have made a success of what you’re doing but you and I know that it is time for you to expand into doing something for yourself and your hobby, that thing you do in your spare time is a great place to start and get your business off the ground.
It may be a service – you enjoy counselling people, or fixing things, or moving them or whatever it is…
It may be a product – something that you make and give away to friends and family…
It may be that product you have been using for years which you have gotten great results with and maybe, just maybe, you could suggest that other people buy it from you too…
It could be any of that…
Or maybe, it is just that you love to entertain people, you love to speak and inspire people, or you have a story to tell that brings tears to many people’s eyes and now you wonder if there could be more to this as you feel so fulfilled when you do these things.
Well, here is a quick plan for you to turn that hobby into a thriving business.
No, it will not happen overnight…
Yes it will take a lot of effort from you…
But please imagine what life could look like if you managed to create wealth doing only what you loved to do?
It may seem unreal at this time but it is real for a small group of ‘die hards’ who refused to settle for any less and so why not you? You could choose to join them.
1. Get clear on how your thing helps people
How can you tie your hobby to something that people want? And please do not ignore the fact that people spend a GREAT DEAL of their monthly income on entertainment because people want to feel good. Do not diminish that part of things in your consideration. Write a list of how your thing helps people…
2. Who wants what you have?
Think of people who have already experienced your hobby…
What types of people seemed to be most open to the idea of it? What did they have in common?
Maybe your hobby has only been for you, so you will need to make an educated guess that the chances are that people who will be interested in your thing will be quite like you so you could be your ideal customer.
Create an avatar of this ideal person – What sex are they? How old are they? What do they want? Where do they live? What are they interested in? What do they value? Get a picture of your person in your head as that will help you inform your marketing.
3. How will you collect their contact details?
Figure out a system for storing your prospects contact details. You must be able to stay in touch with them as they may not be ready to buy immediately but they will later.
It can start by connecting on social media but do whatever you can to get them onto a spreadsheet or use a more automated service like aweber to provide a more streamlined service.
I use a free giveaway to entice them to join my contact list and then these contacts are stored in aweber and I send regular emails to them telling them how they can buy from me. Put a system in place early on in the business as then you can concentrate on sending people to join your list.
4. Think of questions your prospects might want the answer to
Considering your hobby, what questions would people want to have answers to before they buy from you? Make a list of questions and start to answer these – This can be the basis of a series of blog posts, emails, social media updates to get you started telling people what you are up to and how your hobby can help them.
Make sure everything comes with a call-to-action – That means you tell them how to take the next step which could be to join your mailing list first to get your free giveaway. When they join the list, the next step is to buy something from you.
5. Have a sales page for your product, service, opportunity
Write up a description of your hobby in a way that emphasizes the benefits of buying from you. Put this on a page of your website with compelling images of your hobby. Send people to the page as soon as they join your list or in every email you send out.
6. Repeat, repeat, repeat.
Set some goals for your business and keep increasing your prospect base, keep telling them how you can support them and keep asking for the sale.
And if you want to know more about atracting your first five online customers, clients, recruits, pop on over to RosemaryNonnyKnight.com/5customers to download the free formula.
It is time to fight for, to create the life and the business that you want.