Here is a quick plan for you to implement now because it works – I have used it to sell self-improvement and business growth digital products, Clients have used it to sell physical products, I have used it to sell my books, I have used it to attract clients and clients have used it to get clients too.
1. Get super clear about what your prospect’s burning issues are…
Who are your prospects? Male, female, married, single, location? Why do they want what you have? What is the reason that will make them buy from you now, rather than later? What do they really, really want? It may be more than one thing… write it all down.
2. The Giveaway
Once you’ve identified your customers and their pain/desire points, pick a burning issues and create a free giveaway that will help or serve them in some way. Some examples of useful giveaways might be:
- a mini report
- a checklist
- an online webinar for sometime in the future so you do not have to get it done immediately… I use WebinarJam for this (An offline event can also work)
- an audio recording on a compelling topic that you upload to SoundCloud – you can email them the link when they’ve signed up
- a video you upload to YouTube which you can then send them the link when they register…
- a Facebook group with training material available only to members…
3. Build A Mailing List
Signup with http://rosemarynonnyknight.aweber.com to collect emails addresses from your prospects. Set up a landing page on your website with a sign up form on it from AWeber. Or simply use a service like net to create a landing page (No website required).
This landing page is the first place you send everyone when they engage with you so that you start to build a contact list.
Here is an example of one of mine that converts at 50% – I created it using leadpages – RosemaryNonnyKnight.com/ninetymin
4. The ‘Thank You’ Page
Set up a ‘thank you’ webpage that shows them a product you want them to buy or an invitation to have a consultation with you.Again, do this in net – Here is an example of one I did to generate clients – Expect a 10% conversion – RosemaryNonnyKnight.com/apply
And here is one for a digital product which converts at 27% – RosemaryNonnyKnight.com/fbwebinar
Now, make sure that the moment they sign up on your landing page, they are redirected to the chosen ‘thank you’ page!
YOU WILL START TO MAKE SALES if you have chosen an item that is compelling based on the burning issue your free giveaway is talking about and also, make it cheap enough not to be over thought about.
And for coaches – You will get consultations if the write up on this thank you page is compelling to your audience.
6. Set Up The Advert
Go to Facebook Ads Manager and set up a ‘clicks to website’ advert promoting the free giveaway – ‘Are you struggling to ____________ (Burning issue)? Register here for my FREE _______________ (giveaway) and discover how to __________ (result that your prospects want)’They get it by clicking through to your landing page as created above. They sign up for it and they get taken to the ‘Thank You’ page and about 10% or more will buy or send their contact details for a call. (If less than this, tweak until it is working better)
7. You deliver!
Products (physical or digital): Send the item ASAP – Do a happy dance and set up another sales funnel for another product.
Coaches, info-marketers: Call them up ASAP – Listen to their challenges, listen to their goals and offer them something compelling and 1-2 in every 10 will choose to work with you.
This is a simple system that you can implement immediately and start generating leads and sales. All you need to do is take action and that honey, is where a lot of entrepreneurs drop the ball…
To know and not to do is the same as not knowing!
NOT MAKING SALES? Maybe, no one knows about you yet. Here is a free report I put together detailing 21 simple ways to get your message out, raise your visibility online and get all the customers you want now. Download it at RosemarynonnyKnight.com/21simpleways
And if you are ready to ramp things up massively, then come join us in the Deliberate Millionaire Fast Track Club – Find out more about how it can help you attract more customers, clients and have fun with a vibrant group of leaders who are ready to take over! RosemaryNonnyKnight.com/dmfasttrack