1. SET UP AN AUTOMATED LAUNCH SEQUENCE
So, someone bought something you offer and they are now on your buyer’s list. Get in there and set up another 3,5,7,10 or more day sequence of emails that send them to look at another one of your products. A buyer is more likely to buy more things from you so do not hold back thinking that you are being too salesy, if you offer something else to them.
If your stuff is good, and of course it is, do not hold back from making a new offer to anyone.
2. CREATE AN eBOOK
Whether you sell products or services, you can create a digital product around whatever your audience may question you about. Put a price on it and offer it for sale. If one person asked you about this, there will be others wanting access to the same information. Dare to see yourself as an expert in what you do.
3. DO AN AUDIO OR VIDEO TRAINING PROGRAM
Same as above, except this time, it is an audio or video. I find these easier to create as though I like writing, I do not like writing to order and can more easily riff and expand when explaining things on an audio or video.
Think of a question, outline what you can teach about the answer, make a note to mention other products/services that are linked to this and create it fast. You can even start promoting it to see if there are any takers before you create the product. That way, you do not fall foul of procrastination because someone has already paid for it and you HAVE TO DELIVER it.
4. LAUNCH MORE THINGS MORE QUICKLY
I talk about this a lot – The concept of speeding up. Too many entrepreneurs move way too slowly. This, I believe, is a result of the conditioning we all received. We were all trained to be employees where everything is supposed to happen in a sequential way. the truth is, that building a business is a very SIMULTANEOUS event, in that there are usually many plates spinning at the same time.
So, where you would have launched something over 12 weeks and then finally allowed yourself to launch something else, why not launch over 12 days and then move on to something else. Add upsells and downsells to the mix as well.
5. INCREASE PRICES BUT…
Scared that your people will not buy at elevated prices. Well, it is probably not completely true but to help with that, offer instalment plans at the same level they were used to but more payments, if you see what I mean. So rather than one single payment of $97 – Increase the price to $147 and have 2 payments of $77.
That helps you with receiving passive income as you sold it once and the payments keep coming and it helps them get what they want now at a price they are comfortable with.
Which one will you apply to your business?
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Much Amazing Love